Last year, I had the privilege of designing the cover art for the podcast "Huddle & Flow," that features hosts Steve Wyche and Jim Trotter.
The initial brief we were provided with stated that the clients wanted to reference the movie "Hustle and Flow," produced by John Singleton and Stephanie Allain in 2005. Naturally, the notion of exchanging the word Hustle for Huddle was spawned from that meeting. Movie posters from the aforementioned movie influenced our choice of a bold, sans serif type face and the inclusion of ornate curves/lines
Here are some mock ups that did not make it past the first round:
"Steve Wyche and Jim Trotter bring their experiences as two black men with 40-plus years combined covering the NFL to bring listeners unfiltered, enlightening and entertaining conversations about important off-the-field issues involving the league. Steve and Jim will also talk to the newsmakers and influencers who have impacted both American sports and American culture. It's the intersection of sports and society that we hope will lead to ongoing, positive and engaging dialogue."